Basically, the average person who comes to your squeeze page and decides they want your lead magnet/free gift will usually type low quality or bogus info into your optin form. By low quality, I mean they put in a secondary email address that they always use for promotional stuff, landing pages, internet marketing stuff, etc. Almost never their main, best, primary email address. By bogus, I mean they’ll sometimes type in fake email addresses in hopes of getting straight to a thank you page and grabbing the gift without ever opting in to a list.
What does this mean for you?
Three words: Low Open Rates
When you send an email broadcast to a list like that (i.e. the kind of list most struggling marketers have) many of your emails go to non-existent email addresses and most of them go to secondary inboxes reserved for “promotional stuff”. And when they do arrive in those inboxes, there’s a million other emails in there from other marketers which almost guarantees your email will go unnoticed.
So even in the cases that you don’t get fake data, if your email ends up in a secondary “spammy” inbox that is rarely checked and your email is surrounded by hundreds of competitor emails, what are the chances of getting an email opened? What are the chances of getting a click-thru to your offer?
This is why open rates in the industry are so low today. And this is why this recently retired Combat Veteran has developed a solution that will destroy low open rates once and for all. Basically, this guy has developed a tool that will ensure you get a primary, best email address and real name every time without your visitors ever having to type in an opt-in form.
If you plan on making money or growing your business through email marketing or list building take action Today !